Social and educational campaign “Cheers to your health. Senior drink tap water!” was launched as part our campaign - “In Krakow, good water straight from the tap”. Its aim is to draw attention to the fact that people aged 60+ need to drink water regularly, because they are at greater risk of dehydration than younger persons.
The campaign was launched on 1 October 2020. On this day, the International Day of Older Persons is celebrated every year. As part of the campaign, we prepared information materials and started cooperation with Krakow’s Senior Clubs and Senior Activity Centres.